As a fast-paced creative agency, the team at Cornerstone HQ have a passion for keeping up to date with the newest trends. We make sure we’re always on point and pushing out the latest technologies and innovations to enhance our clients’ campaigns.

As Head of Creative, one of my roles entails looking into, and keeping up to date with, the latest design trends and how we can use these new influences to improve and develop what we offer to our clients.

So here’s a list of my top 5 design trend predictions for 2017…

These halftone reproduction images create striking colour contrasts and variation. They’re perfect for enhancing what would normally be quite a standard image of composition or colour. I think we’re seeing a jump in this design trend as more and more people are developing a thirst for image filters on their photos, influenced by platforms like Instagram.

Ok, so I’m not saying that stock images have had their day, but due to huge developments in image enhancing apps, software and smart phone technologies, it’s never been easier for novices and professionals alike to create great looking original images. I also think a lot of people are pretty wise to what is and isn’t a generic stock image these days. Although they still have their place within the creative industry, we always try and advise clients to use as much of their own imagery as possible to really help push their unique product offering and services.

As a designer, digital innovations are also extremely important to keep an eye on, so with this in mind Google Fonts makes the cut in my top 5. I mean, who doesn’t like a good typeface? You don’t have to be a designer to realise you probably have your own strong opinions on font preferences by influences from your favourite brands, packaging and products (to name but a few) and there’s no reason why digital marketing should be left out. Google fonts easily enables developers to add fonts to websites and other form of digital marketing and communication to not just enhance the look and feel, but to help improve user experience and interface too.

Another hugely popular design trend prediction for 2017 is the modular website layout. As well as being fantastic for responsive website design and mobile viewing, it’s also helping to enhance user experience by ensuring that imagery and copy are laid out in a way that is easily digested and understood by the viewer. What’s not to like?

Design isn’t always about the finished picture, sometimes you have to look beyond that to how the design was created in the first place. There are always new software programmes springing up and it’s our job to vet these to see how we can create better designs, and also from a business perspective how these can help with design efficiencies. We’re hugely excited to be trying out the new Adobe Xd, which is a new UX design tool enabling designers to easily create wireframes, visual and interactive web design and prototyping.

So watch this space for updates on our behind the scenes progress on using this new software…

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