Please enter a search term below:
Susan Whiting of the Guardian recently wrote an interesting piece on the link between mobile customer engagement and television from the 1980’s.
Back in the day, TV execs had to assess which, out of the 500-plus channels, were getting the most views and those that were consistently being watched; this would then allow them to make the most of their advertising by targeting popular channels.
Well, nowadays it’s a similar story; marketers need to analyse data and find the best target audience across a huge number of channels in order to send messages to specific consumers. Consumers expect their online and mobile experiences to be just as good as those they have in the shops which means digital customer engagement is something that cannot be simply ignored.
Read the full article in the Guardian here