From April 21st 2015 Google is introducing its new algorithm, which will see drastic changes in the way websites are ranked.

The main criteria change for ranking being whether a website has been optimised for mobile users or not.

If your website, landing page and blog haven’t been optimised for mobile viewing, you are very likely to see a drastic decrease in rankings shortly after its launch in mid April.

Google has set out its preferred guidelines on how best to prepare your site for the new changes. Their guidelines state that the preferred approach is responsive website design.

Responsive web design ensures that Google only has to crawl the one site, opposed to having separate websites for mobile, tablet and desktop. It also means that users only have the one URL to visit and enables Google to crawl sites more efficiently so that new content is ranked quicker.

Are you ready for the changes affecting mobile friendly websites?

Most of our clients won’t see any changes in ranking due to our best practices which already ensure that all of our websites are developed responsively; but some clients whose website still use a static framework will be affected and may see a drop in rankings.

If your website still uses static elements or you’re worried about how this might affect you and your business, don’t worry, we can help.

Please contact us on 0161 213 9941 or send an email to and we can advise you on the best way forward.

Cornerstone DM