The chances are that if you have a website, you’ve heard of Search Engine Optimisation.

It’s a phrase that you’re likely to come across online time and time again, as it is one of the most vital points in having a website that can be found easily by your target audience!

Basically, it’s easier to think of SEO as a particularly fussy customer; requirements change, you have to repeat processes regularly, and you definitely have to keep your eye on the ball and look out for any mishaps or problems.


The three main search engines, Google, Bing, and Yahoo! consistently index the pages of websites with a system known as ‘crawlers’ or ‘spiders’. These crawlers feed back information to each search engine and list the pages in a large database.

Once this data is received, search engines can effectively determine the content of each website page, what it is saying, and also what the most important information on each page is; imagine using a highlighter pen to pick out your content’s keywords and allowing you to see how many times you’ve used it too. This is basically what the crawlers do, they tell search engines what a page is all about, how relevant it is to the topic of the rest of the website, whether it is quality content and not “spammy”, and most importantly is it what the customer (search engine user) is looking for?

It’s easy to forget that you are essentially a customer of Google when you type something in, but all of the results that you receive have been carefully selected to match what you have asked for, similar to when you buy things like furniture and clothes, all through the use of crawlers and indexing!

This video from Google is a great way of further understanding the full process and getting a feel for the way search engines really work. The next thing that is important to know when it comes to Search Engine Optimisation is Algorithms! Stay tuned for our next blog to learn all about them…

Alternatively, you can read through our other blogs here or contact us to discuss SEO in more detail with regards to your business.

Cornerstone DM