Nowadays, the first thing a potential customer looks into before contacting a business is their website, and if they have one…

To most of us, the idea of not having a website for your business will seem alien – but it’s still the case for many businesses, even in 2017! And to put it plainly, a lack of a website can usher customers away to your competition.

A frequent mistake businesses make is adopting a quick solution to get their business listed on Google, and leaving it online without producing any fresh content. This has a profound effect on your customer’s journey; stale content results in poor UX, meaning fewer clicks and reduced future engagement. It also means your potential customers don’t have a reason to log on to your website again. In fact, it’s better to not have a website at all rather than have a subpar one.

If you’re struggling to find ways to start a website, or need to inject more life into your pre-existing website, below are just a few reasons why a well built website can have a great impact on your business as a whole:

  • Engage customers

Keeping a website fresh and up to date gives your customers a reason to logon to your website frequently, thereby providing a means of selling products and services.

  • Build an online presence

No matter which industry you operate in, there is always competition so it is important to have an online representation for your business to help you stand out from the crowd.

  • Generate a customer base

A website brings traffic, generating an audience and creating more potential conversions.

  • Deliver a sense of trust

Customers are more likely to trust your business if you have a website. They can instantly have a better understanding of how your business is structured, and have a means of easily contacting you if they need any further information.

  • Generate business leads

Calls and emails will be on the increase through a website. You can also create newsletter registrations to help capture and engage customers.

  • Establish a credible reputation

Testimonials or similar can be added to the website to help improve credibility. Information about previous and current projects can greatly increase this.


All of the above show key elements that make a website successful. A website is usually your first point of contact with customers, therefore this immediately gives the customer insight into how your company is set up and operates.

Furthermore, a website that follows the strict web development standards will rank highly on Google. As most website visits are derived from Google, it is important to develop websites which abide by Google’s SEO rules and in turn appear above the competition when keywords are searched.

Here at Cornerstone, we take into account the key elements that customers look for when judging whether to do business with a company or not. This is critically considered during the design stages and implemented during development. This approach ensures every clients’ website meets the needs of their customer base. Want to discuss anything we’ve talked about in this blog further? Get in touch!

Cornerstone DM