Self Care Week is fast approaching.

And as sharing is caring we thought we’d do our bit to throw a spotlight on this UK awareness event, delve into its ethos and tell you how we became involved.

If you Google ‘self care’ you’re likely to get a raft of results ranging from mindfulness blogs to addictive sheet mask habits and tips on taking better care of yourself.

While these are all part of the bigger self care picture, the ethos itself is actually a national healthcare attitude which both the government and healthcare professionals have been working to instil in the UK population for over a decade.


Self Care Forum defines the culture as: ‘The actions that individuals take for themselves, on behalf of and with others in order to develop, protect, maintain and improve their health, wellbeing or wellness’.1


The charity leads the way in aiming to embed self care into everyday life and Self Care Week (16th-22th November) is their annual focus to raise widespread awareness.

We’ve been working to support client involvement in the run-up to the event.

But before we tell you more, here’s a little insight into why self care matters so much to each and every one of us.


Empowering and educating a nation

Self care is about empowering people to look after themselves and manage their own health wherever possible to help them live happier, healthier lives – and to encourage behaviour that helps prevent ill health further down the line.1

And, critically, it’s also about educating people on how to use NHS services appropriately by signposting them to pharmacies for self-treatable conditions like coughs and colds rather than needlessly taking up GP appointments or turning up at A&E.1

This may come as a surprise to some, but the facts and figures speak for themselves!




Self care is something fundamental to all our health – it even includes making basic daily lifestyle choices such as brushing our teeth, eating healthily and exercising[1] – all helping to preserve the future of our over-stretched NHS services, so it makes total sense to get onboard.

As individuals, businesses and organisations we all feel the impact in one way or another.

And it’s a cause close to Cornerstone’s heart for a number of reasons.


As an employer, the health and wellbeing of our team is essential – it’s key to productivity, better happiness in the workplace and achieving the right work-life balance.


As an agency we’ve been privileged to work alongside the Self Care Forum on behalf of our client Care, one of Britain’s leading over-the-counter pharmaceutical brands.

The Self Care Forum was set up in 2011 by 17 members of the Self Care Campaign and was invited by the government to take over its national awareness week which was started by the Department of Health in 2009.

The Self Care Forum’s primary aim is to be recognised as the ‘go-to’ for self care resources both nationally and internationally and recently became a charity to help them financial their vital work.

As this is primarily through fundraising and sponsorship, our involvement began when Care became Self Care Week’s first ever sponsor in August.

Through the support of brands like Care and the organisations which help to promote the event and the movement’s ethos, the forum is able to expand its resources such as patient fact sheets on common ailments and nutrition and respond to health crises such as Covid-19.

You can find out more about the forum and the work they do


Our self care culture

Just as we relish working with clients who share our vision and values, we’ve pledged to support Self Care Week because we understand the importance of what it represents and strives to achieve.

At Cornerstone we always emphasise we’re not just a team, we’re a family.

We’ve always had a very sociable side and flexible work-from-home culture.

We even have an in-house gym for a spot of pre / post work / lunchtime workouts.

And once we’re all back at our desks post-pandemic, our weekly Yoga sessions will resume.

We’ve shared the lockdown woes of firms up and down the country as we adapted to a ‘new normal’ way of working that wasn’t without its challenges.

And despite still working remotely the focus on keeping connected, boosting morale and wellbeing is stronger than ever.

We’re testament to the determination to keep our work family ethos firmly on track – those Zoom socials, quizzes, treat boxes through the post and pep-up calls with colleagues were just the ticket to helping us all tick along through lockdown.

So, we’ll be playing our part during Self Care Week by raising awareness across the team, rolling out a few activities for us all to share and benefit from.

We’ll also be putting our social channels to good use to promote the event across our Facebook, Twitter and LinkedIn platforms.


Healthcare connections

Cornerstone is an ethical, full-service agency offering expertise in comprehensive marketing strategies through PR, design, web, digital and print production.

As an associate member of the UK trade association, the PAGB (Proprietary Association of Great Britain, which represents manufacturers of over-the-counter medicines, self care medical devices and food supplements in the UK), we are specialists in the consumer healthcare industry.

Associate membership demonstrates a commitment to working with the industry long term and gives us as an agency direct access to PAGB advertising services to ensure efficiency on behalf of our full member clients.

To find out more about the full range marketing support services we provide, give us a call 0161 213 9941 or email

You can keep in the loop with our client work, latest industry insights and our Self Care Week activities by connecting with Cornerstone Design & Marketing on LinkedIn.


Cornerstone DM