Social media has grown considerably over recent years, ever since the likes of Facebook, founded in 2004, and Twitter, founded in 2006, hit the Internet scene.

Social networks are used in almost every country in the world, which is part of the reason they make such great marketing tools; how better to get yourself out there to wide audiences all without spending a dime or being an expert in digital marketing?

At Cornerstone, social media marketing is naturally one of our day-to-day activities and you can guarantee there will always be a talking point or an interesting development worthy of an article. To demonstrate this, did you know these surprising facts about social media from 2014?

Between March and December, Instagram exceeded 300 million users; a growth of 50%.

The other popular image and video app, Snapchat, grew at a rate of 56% in 2014, making it one to look out for.

The fastest growing group of new users on Twitter was those aged between 55 and 64 years old, (so be careful what you’re tweeting about your family!)

The equivalent of retweeting on Google +, the +1 button, was hit at least 5 billion times per day.

So, in terms of the uses of social media marketing, what exactly can we do to make it work for us?

Social Media Engagement Engagement.

in digital marketing, and of course social media marketing, is key to identifying and measuring what you’re doing right or wrong. The higher the engagement of your social posts, the more people are seeing and interacting with them. Creating great posts that invite your audience, and other users, to directly engage with your marketing efforts can be done in so many ways too. For example, extending your brand’s personality to your followers and connections on social media with posts about your projects, interacting directly with customers or clients, and even simple things like thanking new followers can all help to add an extra touch and remind other users that there is a group of human beings on the other side of the screen.

Social Scheduling.

This doesn’t have to mean drawing up detailed and well thought out calendars, but having a regular schedule of social posts goes a long way. Try and stick to posting multiple times a week or even on particular days to encourage users to check back and see what new information or insight you have for them. Setting some time aside each day or even just one day a week to think about what your audience would like to see and hear can be really helpful to give you some ideas, as well as allow you to focus on other tasks at hand.

Social Media Platforms.

With the huge variety of social websites to choose from, it can be hard to assess which ones will be beneficial to your business. This is the kind of thing that social media experts love! Social media strategy planning is a personal favourite for me, there’s just something about having the freedom of creating different marketing messages for a variety of businesses that I find exciting.

Facebook is the one that most people will have heard of the most. It is one of the biggest social platforms and allows you to share information, photos, videos, links, and more to your ‘friends’ or ‘followers’. One of the reasons that makes marketing on Facebook quick and easy for me is the huge character limit; in comparison to Twitter’s 140. There is also the ability of creating a gallery of images within a post to truly showcase a project or range of services that you provide.

Twitter is probably the cooler, younger brother of Facebook. It has grown massively since its start in 2006 and although they share similar qualities, they do differ quite a lot too. The character limit, (which I mentioned above) means you have to shape your posts alternatively to that of Facebook, which can sometimes be a task in itself! Getting the relevant information and a useful link into one tweet, as well as the inclusion of hashtags and mentions, turns tweeting into a form of art.

Instagram first launched back in 2010, bringing a new concept to the social media field, although it is now owned by Facebook. It only allows you to post photos and videos with the ability to add different designs, or filters, over the top as well as captions. This layout means you have to catch your audience’s eye immediately as their homepage is filled with pictures and videos; however, this can also work to your advantage if you create some really clever and interesting images. Instagram is great for businesses that mainly focus on tangible products, such as retailers or estate agents, as you can really showcase your offering with the ability to make them more appealing to the eye. This social platform also allows you to share the same post to other sites like Facebook and Twitter, which is great for social engagement!

Periscope is the latest addition to the ever-growing social network system, being released in March 2015. Twitter recently announced their acquisition of Periscope after a rival app, Meerkat, was debuted. It works similarly to Snapchat in that it sends videos to other users, however, the difference is that Periscope is based around live streaming. Users can share their real-time experiences and views with anyone else in the world! Using Periscope for brand marketing can be a fun and even professional way of showcasing your activities, products, and services.

These are only a few social media platforms that can be used for marketing purposes, but there are plenty more.

Cornerstone provide bespoke and tailored social media marketing services, as we understand it can be a tricky art to balance on top of other business matters.

Call us today on 0161 213 9941 to see how we can help with your brand’s social media marketing and get you noticed!

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