Infographic designed by Nicola Hill

Social network sites have enabled the chance to interact with a wider audience. Getting to know others online is not a new concept, however, it has developed vastly since the early days, as we now communicate via instant messaging using sites such as Facebook and Twitter.

These social networks create channels of communication not just for personal life, but also for businesses. This uptake of online media by businesses has helped many see an improvement in sales due to improved and much quicker spread of word of mouth and social advertising. The world predominantly revolves around online communication and advertising via social networks such as Twitter and Facebook, which have both become increasingly popular in recent years.

How to Utilise Social Media for Your Business?

It may be a daunting prospect at first with no friends or followers but persistence is key to gaining them. You never know who may become your next client, customer or business contact.

Start with all of your friends and family who are already active on the social networks, as this will get the ball rolling. Be clear about who your target audience is and refine what kind of people are buying your products, or what type of consumer you wish to communicate to. Write posts and tweets about interesting things that might be happening within the industry, at your company or even promotions or just a general comment about current affairs that might stimulate conversation online. You need to engage with your friends and followers to get recognised and be remembered for the right reasons.

Once you have a large friends list and a following of people with similar interests, it is key that you start showcasing what you have to offer which will allow you to demonstrate your key services, skills and will enable the target audience to become familiar with your company.

A good way of promoting your services in conjunction with social media is to create a blog, which is updated regularly through the use of engaging articles/news/images/company updates etc. This is also an ideal tool for search engine optimisation (SEO), and is often picked up by Google and other major search engines. You can then link your blog articles through to your Twitter and Facebook pages that will reach and engage with a wide audience and broaden your company’s potential to gain new custom.

The infographic above outlines some of the statistics of Social Networking within the UK and demonstrates the relationship between consumer and Social Media sites.

Cornerstone DM