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A good story. That’s what.
For this example, I’m going to use ‘Innocent Drinks’ who in my opinion is winning at the story telling game right now.
If you’ve ever had the pleasure of clicking on their blog, then you’ll know what I’m talking about. Informal, chatty and funny. It’s like reading notes from an old friend. An old friend trying to sell you smoothies perhaps. But an old friend nevertheless.
Their story is strong. In just 6 lines of text they transition from humble beginnings into the successful smoothie-blending giant who is widely known and loved today.
They’ve taken their story and built an entire (and very successful) brand.
Oh, if only it was so easy.
Establishing a brand is hard work, you have to live it, breathe it and be it. But most importantly you have to stay true to it. Thankfully we’re not new to this. We’ve helped many companies develop their brand by producing new marketing materials, designing logos and recognising brand tone of voice.
Two things are certain. We know how to write for a variety of audiences. And we know that having a strong presence is integral to bridging that gap between consumer and brand.
We don’t do half measures. We’ve worked hard to establish the Cornerstone brand. We’re a dedicated bunch with one end result in mind, to produce the best work possible for our clients. Our ethos is reflected in everything we do. Down to earth, honest and true to our word, we get big results for our clients and we can do the same for you.
Being a full-service marketing and design agency, we look at your brand from every angle. We know there isn’t a one-size-fits-all marketing solution. But combining our love of good design with some damn fine copywriting and a dash of SEO, what you’ve got is a recipe for brand success.
Pick up the phone, drop us an email, or send smoke signals. We’re pretty nifty at helping our clients achieve their dreams and we can’t wait to get started on yours.
0161 213 9941