With 100 million hours of video being watched every day on Facebook(TechCrunch, 2016), it’s no surprise that video content is one of the biggest growing trends in the world of digital right now.

And more to the point, social video content is becoming more prolific and yielding a bigger ROI than any other form of content each and every day.

Video is possibly the most relevant form of content in today’s fast-paced digital world. It gives consumers information that’s easy to digest on-the-go, works cross platform, and is quick to access.

Are you using video to the fullest in your digital marketing?

Whatever your answer, here are some quick reasons why it’s a content strategy you should really be considering…


1. It performs well across devices

With more than half of the world’s web traffic coming from mobile phones (WeAreSocial, 2017), if your content isn’t compatible cross-devices you will struggle to engage your audience.

With social media enhancements such as Facebook’s auto-play feature, video is possibly one of the easiest forms of content to digest on any platform.


2. Video makes you memorable

The visual nature of video automatically makes it easier for users to remember your content over text-based posts. And if they remember your content, it’s more likely that they remember your brand.

3. It’s seriously shareable

What was the last thing you shared with a friend on Facebook? I doubt it was a text post; I’d put money on it being a video or other visual piece of content. According to Invodo, 92% of mobile video consumers share the content with other users.

Shareable content, like video, puts your name out there to a wider audience. This increases your page likes, website views, and ultimately, more users converting, making video one of the most profitable ways to gain positive ROI. In fact, 73% of B2B organisations report positive ROI from video marketing (Livestream, 2017).

4. There’s more than just video

Digital has grown exponentially in the last few years, and even since the use of video became a more popular trend, another has started to grow; now live video has come along to take the top spot. According to Livestream, live video keeps their viewers engaged for 8 times longer than regular video, and has a 113% yearly increase in ad growth.


If video sounds like a form of content you’d like to start implementing into your marketing strategy, Cornerstone has a dedicated video team to help you strategise, film, edit, and give you a complete video package. If you’d like to chat to us about video or any other advertising, get in touch.

Cornerstone DM