The term PPC advertising pops up a lot when it comes to digital marketing and it’s no wonder; Pay Per Click ads help to boost the awareness of your website even if you aren’t currently ranking highly on search results.

PPC ads are basically the results that come up either at the top or at the right-hand side of a search results page. They are there because that organisation has paid to be listed for a range of keywords and terms, including the one that you, the user enters, allowing them to be found by a wider and newer audience, generating new sales leads and increased turnover.

You have probably clicked on a paid advertisement at some point whilst online, possibly without even knowing it, and this click is then charged to the advertising business for the lead to the website via Google Search.

Why would I need to use PPC advertising?

If you are one of the success stories of SEO and digital marketing and are ranking at the top of page 1 for every keyword that applies to your website, you probably wouldn’t need to (Cornerstone also offer SEO packages to our clients – find out more here). However, even considering these circumstances, pay per click ads can help you target a narrowed down demographic like locations and therefore improve your local customer base, and can also spread your reach across other areas that organic SEO can’t target, such as social media advertising via the likes of Facebook.

On the other hand, if you are just starting to climb the ladder of Internet marketing, PPC is a great way of giving you a leg-up over competitors and also Google’s ranking systems, (or algorithms).

An easy method of weighing up the benefits of PPC ads is to consider the following:

  • Are you happy with the size of your current customer base?
  • Would you like to increase the current amount of incoming work or profit?
  • Are you looking to increase the amount of specific targeted customers?

If you answered yes to one, or all of these questions, then you will definitely benefit from PPC as part of your digital marketing!

It helps you get recognition from audiences that aren’t currently finding you if your website is way back in the results pages and if you’re ranking on the first page already, it reinforces your site more than any other as you are appearing more than your competitors!

So, in short, pay per click advertising is a cost-effective and targeted digital marketing technique to help your customers find you more easily. Find out how to get started today by calling us on 0161 213 9941!

Cornerstone DM