Cornerstone’s processes are designed to achieve maximum benefits for your business or organisation by fully-understanding your objectives, your market, customers and marketing needs.
Our process typically starts with drawing-up a plan to fully identify and highlight your objectives, your key performance indicators (KPIs) and your brand values, ethos and personality.
Through further research, we gain a more-detailed understanding of your specific objectives, target customers, the competitors within your market and the best marketing channels to achieve each of your goals.
We then develop a clear strategy with agreed budgets and schedules, a strategy to implement any changes that may be needed, realistic key performance indicators and creative direction for our proposed marketing activities.
Working towards the actual launch of your marketing campaign or activity, our services will typically include work on your brand image, customer engagement and producing a multi-channel marketing strategy across a range of media. The multi-channel strategy can cover websites, social media, email campaigns, digital or print advertising, printed marketing material such as brochures, leaflets, banners or exhibition stands, PR and press release activity.
Once a campaign is launched, we can provide detailed analysis on your website traffic, social media engagement, offers and coupons, return-visits to your website and other digital content, membership updates, brand and social impact, your competitors’ response and your return-on-investment.
In addition to building your customer-base it’s also vital to retain your existing clients and encourage old ones to return. Our services can boost your customer retention and relationships. Examples include loyalty programmes, rewards and incentives, email updates and useful information, exclusive events, classes and offers for customers or members of your business or organisation.