Brief

Following a re-design of the CR-UK annual reports, Cornerstone were asked to design the Beatson Institute for Cancer Research’s annual report in the same format and general layout to ensure consistency of message, style and adherence to brand guidelines.

Beatson Annual Report Cover

Pitch

The design was to be clean, professional and authoritative in both its appearance and tone of voice. Cornerstone developed the artwork with this in mind, ensuring accuracy and attention to detail throughout.

Beatson Annual Report

Outcome

The annual report design and print was delivered on time, on budget and within CR-UK’s specifications and brand guidelines. The printed document was well received by all at both Beatson and CR-UK.

Cornerstone DM