Brief

Daisy Nook Garden Centre, based in Tameside, briefed Cornerstone to address their marketing strategy, brand image and online activity in order to help increase awareness in the local area and build a stronger relationship with the end customer.

Daisy Nook Website

Pitch

After initial consultation meetings with Daisy Nook, Cornerstone worked with their directors to develop a strategy which would help increase awareness in the local area, help drive sales and also build a more loyal customer base for the company. This was done through presenting a new brand image, new marketing strategy and online activity which saw better communication with consumers via email campaigns and social media. The above was approved for devlopment and asked to be rolled out over a 6 week period.

Daisy Nook Signage

Outcome

The brand re-fresh and marketing strategy for Daisy Nook was implemented within the desired timescales and budgets, and saw some punchy advertising rolled out through media such as local buses, directional signage, literature, in-store signage, online media, and press advertising. The re-brand has proven successful so far with increased interest and footfall from the general public. The directors of Daisy Nook believe the marketing exercise has helped position them more strongly in the current market, giving them opportunities to expand and grow their satisfied customer base.

Cornerstone DM