July 31, 2020
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As part of Cornerstone’s on-going marketing support for Glo Gym, we were asked to work up a comprehensive marketing strategy for the company’s Black Friday sale, which was to take place over a three day period (extended over the following weekend).
Using our in-house digital experts to generate a strategy for the implementation of the campaign, Cornerstone researched the market, key gaps that could be exploited and pulled together a channel strategy, which aimed to utilise channels such as Google Adwords, Bing, Facebook Ads, Twitter, Instagram and many more.
The outcome of this campaign was a great success, with Cornerstone gaining over 200 new members in the three days alone, and generating a ROI of over 1400%.
The influx of memberships helped the gym operator exceed all previous sales for a single weekend, and has since generated on-going members who are loyal to the centre.