July 31, 2020
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Glo Gym invited Cornerstone to work with them on creating their interior design and signage project.
A key part of the brief was to create something that was unique, engaging and visually strong, helping to build the brand value and consumer perceptions of the gym operator when visiting the centre.
Cornerstone developed a strong visual route for the Glo Gym interior and external signage project. The design created used strong imagery and graphic elements throughout, which helped to build on the brand message and other marketing factors to create a streamlined customer experience and an enjoyable environment to workout in.
Our pitch involved the installation of custom printed lift vinyls, printed stair tread graphics, external illuminated signage, exterior window vinyls, interior signage, wall vinyls, vinyl cut lettering, acrylic signage and notice boards, and lightboxes, to name just a few components that went into this project.
The entire project was delivered in an extremely tight timescale, with production of most vinyl printing being done 24/7 for the two weeks running up to the centre’s launch.
All elements of the project were delivered on time, and within budget, with the final piece being fitted all in time for an open weekend which generated huge interest in the newly launched gym.
The client and builders involved in this project were so impressed with the work carried out and level of detail achieved by Cornerstone, that we have since become a preferred supplier for all future projects for both companies.