BRIEF

Cornerstone was asked to design a high-traffic website for an emergency fund helping people affected by the 2017 Manchester Arena bomb attack.

Manchester City Council asked us to design and develop a website supporting the fund’s objectives. We had previously worked on other website developments for Greater Manchester public sector and charity organisations.

The emergency fund gave Cornerstone the task of making the website functional, eye-catching and represented the fund’s ethos. The website had to be able to cope with a massive amount of traffic linked to financial donations, information and news, messages of support, photographs and social media content.

Manchester Emergency Fund website

PITCH

For the design, Cornerstone wanted to channel the strong community spirit that was so evident following the attack. Our graphic design team felt honeycomb hexagon shapes would complement the bee symbol that epitomises the Manchester spirit. The overall design represents core community values in a bold, digestible message.

The task was to make things very clear and easy for users, to provide information, enable donations and display people’s stories. The strong hexagon shapes and lines also engage website users and help them navigate down pages and through the website.

We worked to an extremely tight timescale and had the website designed and built within a week. We ensured it was optimised for page speed and SEO, with images appearing quickly.

Manchester Emergency Fund website

OUTCOME

We are proud of the website yet very conscious that it was an unusual development which arose from terrible circumstances. The emergency fund is performing a vital purpose and it’s good that so much money has been donated.

The We Love Manchester Emergency Fund’s objectives are to ease the financial needs of victims, survivors, families and dependents; relieve sickness or disability, and to support other appropriate charitable purposes.

We pushed the design boundaries and are pleased that the website has been so well-received by users. Despite the extremely tight deadline, we ensured a quality, audience-first approach was taken, whilst also pushing ourselves to develop something unique to represent such a significant event which impacted on so many people.

For full details, visit: manchesteremergencyfund.com

Manchester Emergency Fund website

Cornerstone DM