BRIEF

NHS Oldham briefed Cornerstone on the development of their annual report following the successful development and re-launch of their new Clinical Commissioning Group brand image which Cornerstone developed to give the organisation a more unique and memorable identity.

NHS Oldham Annual Report

PITCH

The design look and feel was developed and presented to the client, with information regarding how the look and feel of the document not only built on the existing brand, but also enhanced user interaction with the content and key information through careful design layout and development, and featuring of key content throughout the piece.

NHS Oldham Annual Report

OUTCOME

The design of the entire 130+ page report was carried out within just two weeks from initial brief, and produced and printed in a further week to ensure deadlines for a key AGM were met.

The annual report design was very well received by all stakeholders to the CCG and was felt to better present the information, and also better represent the brand and the good work being carried out by the organisation.

NHS Oldham Annual Report

Cornerstone DM