New client acquisitions
We’re pleased to announce that multiple pharma brands spanning over the counter (OTC), pharmacy-only and prescription medicines have joined our agency’s roster of existing clients in the pharmaceutical sector.
As well as pharmaceutical brands, we also work with a number of B2B clients including Reginox UK, the UK arm of the Netherlands-based sink and tap manufacturer and supplier, which has its UK headquarters in Cheshire.
Another B2B client, and one of Cornerstone’s longest standing customers, family-owned Hill’s Panel Products (HPP), which makes and supplies board, doors, fittings and accessories for the fitted furniture market, has commissioned an updated marketing strategy and brand refresh.
In a twist of fate, the updated brand was designed by one of our longest serving employees, Senior Designer Nicola Adamson, who is the daughter of Martin Hill, one of HPP’s founders along with his brother Stephen.
Nicola explains: “With a history stretching back 33 years, HPP didn’t want a total re-brand and were keen to keep certain elements to preserve the heritage and trust within their existing brand, which has stood the test of time. I’ve kept the core fabric of the name and brand intact due to the significant value and loyalty within it.
“After extensive research, workshops and creative development, we have created a refreshed brand identity that has evolved their old branding yet is memorable and consistent. It is clean and premium in its approach, whilst maintaining a clear nod to the old brand in terms of the colour pallet and abstract ‘board’ shapes, which are used within both the logo itself and wider marketing materials.”
Meanwhile, B2C client Mug Shot, the pasta snack brand that is part of the Symington’s food empire, has grown its account and used our offices in Lees to film video segments for a campaign aimed at various video on demand channels. We have also completed design and PR projects for fellow Symington’s brand Naked Noodle, most recently announcing its new Ramen noodle range.
Our founder and MD David Wadsworth, says: “We’ve undergone some rapid growth in recent years, with turnover consistently increasing by at least 30% year on year. In that time, we’ve expanded the team to cope with the demands that has created and to maintain our core focus on exceptional standards and high-quality outputs.
“I really think we have the best team we’ve ever had in Cornerstone’s 16-year history and I’m excited about what we can go on to achieve in the years to come.”
Among the new hires are Senior Digital Marketers Dan and Lia, who have both joined from an agency in Manchester’s Northern Quarter, while Sam joins in the newly created role of UX Designer and Strategist to boost the web team with a raft of new web-only clients wanting new websites.
Having just enjoyed our best ever trading month, and with our financial year ending in November, were confident 2024 will be our most successful year ever.
From sole trader to over 30 people strong
David started Cornerstone as a sole trader from the attic of his parents’ home in Oldham. We now employ over 30 people and offer services in:
- Advertising
- Marketing strategy
- Design
- Digital
- PR and copywriting
- Print and signage
- Web
David adds: “We’ve earned a reputation for high levels of service and a focus on exceptional quality, and it is paying off with several larger national and international brands moving to us. It’s a testimony to the hard work and commitment of the whole team – thank you and keep up the hard work!”
