Our Story

Ethical, results-driven and fully integrated.

Cornerstone was founded back in 2007 in an attic room at David’s mum and dad’s house. With just a handful of clients and a mission to create an ethical, down-to-earth marketing agency, we put client service and a focus on results-driven campaigns at the heart of the business.

Over 10 years later, things have changed quite a bit but the same values and mission still stand. With a variety of clients, new and old, a growing team and Wilson the yellow lab, we have diversified and grown to ensure we provide our clients a true full-service offering. We have video and photography facilities, an experienced creative, web development and digital marketing team, and a PR department as well as in-house, wide-format print capabilities.

Cornerstone has been built around results, recommendations, a down-to-earth working relationships with our clients and a desire to achieve better outcomes and ROI. We work with brands and organisations we believe in; forward-thinkers, innovators and fast-movers.

We are also proud to have been shortlisted as finalist for various awards over the years, the most recent being Manchester Publicity Association (MPA) Awards and the Oldham Business Awards.

 

10 Years of Cornerstone

How we work

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Alison McDonnell

Alison McDonnell

Accounts Administrator

Why i do it

I love the idea of everything being perfectly balanced, so accounts seemed a good fit for me. Cornerstone has developed rapidly over the last few years so bringing the accounts functions in house was the next logical step and I am thrilled to have joined the team at this exciting time.

Super Power

Organised, I start shopping for Christmas in March and everything has to be wrapped by the middle of October!

Kryptonite

Black and White films – they don’t make them like they used to!

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Laura

Laura Thornley

Account Manager

Laura’s role at Cornerstone is to oversee all client projects across various forms of media, spanning digital, web, print, video and all other related areas, using her experience to become a trusted advisor to our clients.

 

With experience working across varied industry sectors such as leisure, property and technology. Laura has worked with some of the world’s biggest brands to tell their stories and help position them as market leaders.

Why i do it

For me, the most important part of my job is to build relationships, embedding yourself into a client’s business to truly understand their needs whilst using creativity to meet their goals.

Super Power

The ability to see the good in any situation, an eternal optimist.

Kryptonite

A good box-set binge, I can lose days of my life especially to edge of your seat thrillers.

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Zuzana

Zuzana Alstockova

Account Manager

Zuzana’s role is looking after our clients, liaising with them and Cornerstone’s multi-disciplinary team to identify and produce the best and most-appropriate design and marketing services.

Originally from Slovakia, Zuzana has worked in Greater Manchester for over 10 years. Her CV includes extensive experience of working for a small design agency in Stockport, where she began in business administration as a director’s PA before moving up to operations manager. She later joined a large Manchester city centre agency as an account manager on global brands before joining Cornerstone.

Why i do it

I really enjoy working with a variety of clients across a range of brands. I like meeting clients face-to-face. Talking and good communication is really important for my role.

My roles: I work across all Cornerstone’s services including graphic design, web development, digital marketing, social media, video, photography and PR.

Super Power

I understand horses’ language.

Kryptonite

My name being spelt wrongly!

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Stephen

Steven MacDonald

Junior Web Developer

Steven works with Cornerstone developer Mubarak Panti on our fast-growing services for bespoke website development and design. His daily role involves crafting precise HTML CSS and PHP to ensure a user-friendly site that delivers on client marketing objectives.

Originally from Ellesmere Port, Cheshire, Steven studied computer science at university before working for a digital agency and then as a freelance developer. At Cornerstone, he turns our briefs into bespoke, fully-functional website for our client.

Why i do it

I’ve always been fascinated with website design, development and coding. It’s great to work for Cornerstone because it genuinely values quality website development tailored for each client’s individual needs. It has high standards and offers excellent training opportunities, so I’m really pleased to be here.

Super Power

I’m patient and have an eye for detail.

Kryptonite

I don’t like bad design.

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Alison

Alison Taylor

Business Development Manager

Why i do it

I like working with businesses that really make a difference. After seeing the impact and results the work Cornerstone has on their clients’ objectives, it blew me away.

Super Power

In another life, I think I was a detective. I'm really good at finding things and have great intuition!

Kryptonite

DIY! I'm not even allowed to pick up a paintbrush... I'm very accident prone and once cut my face whilst emptying the dishwasher!

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Robbie

Robbie MacDonald

PR Manager

Writing business news, marketing and public relations material for our clients is Robbie’s specialism. A journalist whose reports and features have been published in local, regional and national media, Robbie writes copy for our clients to use across digital and print channels.

Businesses are great sources of news and photography. Robbie helps clients get their news, products and services seen by their target readers. He also has a strong interest in photography which is a vital part of PR.

Why i do it

Variety is the spice of life. I enjoy meeting people and writing about all types of business.

With Cornerstone, I meet a fascinating range of clients and visit all sorts of workplaces. Manufacturing, science, construction, property, leisure, health, charity and public sector organisations. We work with a great range of clients.

Super Power

Curiosity, friendliness and an eye for ‘a good story’ and photo.

Kryptonite

Jargon. Cut it out. There’s no need for it.

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Kat

Kat Thomson

Videographer

Kat joined the Cornerstone team in 2017 as a critical part of our digital marketing development. With video being a huge part of client campaigns, Kat has been brought in to create exciting, engaging video for our clients that helps drive action through each and every campaign.

Moving to Manchester from London, Kat relocated for the position and is involved in all things video and animation related.

Why i do it

I’ve always loved Video and Photography and after studying I knew it was the direction for me. Being able to turn my passion for visual media into my job is just fantastic. I get a lot of satisfaction from being able to see a video through from pre-production to the final edit; I love how quickly you see a project take shape when you’re working on each step of the process.

Cornerstone is such a lovely team and I enjoy the variety of work. There’s always a new project kicking off! I enjoy that I am able to be involved in and learn about other areas of the business too.

Super Power

Fitting an edit to music.

Kryptonite

Much happier behind the camera than in front of it!

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Jess

Jess Buckley

Digital Marketer

Jess joined Cornerstone as an account executive in January 2017 following freelance roles within marketing and PR fields.

Exploring her passion for all thing digital, Jess embarked on several training courses and became Cornerstone’s dedicated digital marketer within 12 months of joining the Cornerstone team. Jess gets involved in all digital work at Cornerstone including SEO, PPC, Social Media Management, Email Campaigns, UX, and Digital Strategy and Planning.

Why i do it

Cornerstone is an incredibly fast paced and exciting working environment where no two days are the same. The level of autonomy and experience I have gained in my role (in such a short space of time!) is something I owe to the growth and success level of Cornerstone as a company. Digital marketing allows me to use both the creative and analytical sides of my brain every day which I love. With our digital service offering growing rapidly at Cornerstone, I can’t wait to see what’s next!

 

Super Power

Grammar Geek

Kryptonite

Netflix – especially true crime documentaries

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Chris

Chris Hoy

Sign Maker & Installer

Chris brings outstanding experience and expertise to Cornerstone’s exhibition and signage capability, helping to further strengthen the core offering to our clients.

His experience in signage, vinyl wrapping and vinyl graphic installation helps to build on our already strong leisure, retail and exhibition offering, allowing us to provide a wider range of interior graphics, external signage, notice boards, vinyl graphics, exhibition materials and much more.

Why i do it

I love being involved in the entire process from initial site survey to final production and installation, which is extremely rewarding, especially when working alongside our creative team seeing the work coming to life.

Each day at Cornerstone is totally different thanks to the wide range of clients and services we offer; plus working as part of a team which is 100% focused on quality, client satisfaction and generally having fun is a great environment to work in.

Super Power

Lightning fast vinyl weeding ability

Kryptonite

Fast food and can't resist a bag of kettle chips!

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Mubarak

Mubarak Panti

Lead Website Developer

Mubarak joined Cornerstone in 2015 to help further develop our web offering, bringing new technologies to the company that add a further level of customisation to our clients’ online presence.

After graduating from Huddersfield University, he worked at a competing web design agency before making the move to Cornerstone, where he now gets involved in developing bespoke WordPress and Laravel websites, as well as handling all things code related.

Why i do it

With the ever changing and rapid progression in technologies, there are always new challenges and methods to tackle issues that may arise in Web Development – this is what captivates me. I like the problem solving aspect involved with Web development, the instant feedback from writing code, and viewing the outcome in browsers, testing etc. makes the whole process enjoyable.

Super Power

Adapting to the latest technologies.

Kryptonite

Xbox!

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Dave

Dave Edgar

Graphic Designer

Dave has over 10 years design agency experience and has been working in the industry since completing his degree at Salford University, where he gained a 2:1 in Graphic Design.

With a true passion for typography and all things graphic design, Dave helps to add another strong element of creativity and style to our client campaigns, helping to develop and build on their market presence and difference.

Why i do it

For as long as I can remember I have enjoyed designing. From a child, building unique creations with Lego; through education and into my professional career, I always take great pride in what I create and my passion for the industry hopefully shines through. Joining Cornerstone was a breath of fresh air for me as it gave me the opportunity to do what I love within a positive environment with a variation of work that makes every day different and exciting!

Super Power

The ability to identify a font at a hundred paces!

Kryptonite

Coldplay and Comic Sans!

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Nicola

Nicola Adamson

Graphic Designer

Nicola graduated from Huddersfield University in 2010. Soon after, she applied for a position at Cornerstone and has become a welcome member of the team, taking on the role of Graphic Designer.

Nicola has plenty of talent in illustration and creative design, ensuring our clients receive a creative marketing piece that meets their requirements whilst driving awareness and demand.

Why i do it

Cornerstone gave me the fantastic opportunity of joining the team shortly after graduating. It’s an enthusiastic, fun and exciting environment to work in. The main reason I chose to join Cornerstone was their attitude & approach towards their clients. They have a great company ethos & always ensure they have their clients’ and staff’s best interests at heart.

Super Power

Brew making skills that are out of this world!

Kryptonite

Terrible sense of direction that even a sat nav can't fix.

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Sarah

Sarah Smethurst

Head of Creative

Sarah has been involved in Graphic Design & Art from an early age. She has developed her skills over the years to become an extremely creative and artistic designer and now leads our creative team in developing creative advertising campaigns.

Her talent is used to ensure that clients get a piece of artwork that is both effective in communicating the desired message and appealing to the eye, standing out from the competition.

Why i do it

I have been interested in Graphic Design for a number of years, but never had the courage to persue my dream. When the position became available at Cornerstone, I jumped at the chance and have never looked back. The varying client needs are always a challenge which I look forward to, ensuring work is always unique and effective.

Super Power

The animal whisperer (mainly to the office mascot "Wilson" the yellow lab)

Kryptonite

Heat, will melt like a chocolate bar in the sun on a hot day

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David

David Wadsworth

Managing Director

David  brings a wealth of knowledge to our client campaigns, with strategic marketing planning and digital knowledge that enhances and accelerates our clients campaigns over and above their competitors.

With a strong marketing background and passion for driving client’s businesses forward, David is actively involved in all major client campaigns and promotions.

Why i do it

We believe that we can far exceed clients’ expectations on all levels, and do it quicker, and more cost effectively than many of our competitors, which is why many of our clients have never gone anywhere else. Our ethos is a no nonsense approach, and complete honesty. This is a reflection of both my personality, and the way in which I think business should be done.

Super Power

The ability to multi task on a whole other level!

Kryptonite

Too much coffee equals one agitated David (best stick to the decaf)

A little bit about Cornerstone

Our agency has been built around results, recommendations, a strong working relationship with clients and a desire to achieve better outcomes each and every time.

We work with brands and organisations we believe in, forward-thinkers, innovators and fast-movers.

We love what we do for our clients and can do the same for you.

 

MPA Awards 2018

Cornerstone DM