Photography and videography agency
Creating a rich resource to demonstrate your values.
Did you know the human brain processes images 60,000 times faster than written words?
People are visual creatures, which is why it is so important your imagery accurately reflects the quality of your business and shows your customers what you want them to see.
Why is photography important?
Research at the US-based 3M Corporation also concluded the human brain deciphers image elements simultaneously, while language is decoded in a linear, sequential manner taking more time to process.
In fact, psychologist Albert Mehrabian, Professor Emeritus of Psychology at the University of California, has demonstrated that 93% of communication is nonverbal. Not only does the brain recognise an image more quickly, but it also remembers visuals much better than it does words.
And when it comes to imagery, photography is not just about advertising campaigns. It is about creating a rich resource of cohesive images you can use in every aspect of your business from your emails and social media marketing to your website, and even your annual reports, to demonstrate cohesion in your values.
Does video have a role to play too?
Now we’ve established using photos is a fantastic way to build a strong brand in an aesthetically pleasing way, what about video?
In many ways, videos are even better at driving engagement than photos. However, that doesn’t mean you should put all of your eggs in one basket. Realistically, using a blend of video and photography is the most effective way to reach your audience and improve engagement over time.
Posting photos is also quick and easy, making it more attainable for many small businesses with limited resources and budgets, which means our trained eye for photographic excellence is a cost-effective way to add polish to your messaging, whatever its purpose.
It’s also important to ensure your content is intentional and relevant. We’ll remember to consider your goals when creating video or photo content.
While it’s undeniable that video content is worth exploring for engaging your audience and growing your business, don’t forget the basics of content marketing as a whole.
Video in social media marketing
As a social media marketing agency, Cornerstone DM can devise anything from short term campaign social plans to wider annual strategies that work hard alongside all other channels to meet your commercial objectives – and more often than not, that will take advantage of our photographic and video creation services.
And when it comes to imagery, photography is not just about advertising campaigns. It is about creating a rich resource of cohesive images you can use in every aspect of your business from your emails and social media marketing to your website, and even your annual reports, to demonstrate cohesion in your values.
Expertise from a full service marketing agency
As a full-service marketing agency, we have all the tools and expertise to create videos and images for anything and everything from annual reports, promotions and motion graphics to training and product-focused videos.
It usually all starts with our talented designers – Cornerstone’s creative cog – who create the initial concepts and storyboards before the filming and stock image discovery process begins. They are also heavily involved in all photographic projects – here’s some examples taken from our amazing office space.
Get in touch
If you’d like your business or organisation to benefit from our deep well of photo and video creativity and expertise, get in touch with us.
