Caroline

Senior Digital Marketer
  • Superpower
    I’m a mum so I multitask – it’s part of our fibre! My juggling act includes work, two small kids, captaining a local women’s football team and being a director of a digital inclusion organisation: Inclusive Bytes CIC. I’m pretty persistent when there’s a problem to solve - I’ll keep digging until I’ve figured it out. And did I mention I love a good spreadsheet? Give me some data and a problem to solve and I’m happy!
  • Kryptonite
    Having approximately 47 browser tabs open at any given time (because obviously I’m going to need all of them) and taking on too much because I genuinely believe I can fit one more thing into an already ridiculous schedule. And I have to give switching over to the Mac operating system a mention. Yes, it’s true. I am officially learning the Apple way (after using the Windows equivalent for over 20+ years). So, if you see me staring blankly at my keyboard trying to copy-paste, now you know why!


Caroline is an experienced, senior digital marketer who likes to be across the management, strategy and delivery of all her digital projects. A team-player, as well as building strategies and creating and delivering campaigns, Caroline values her role in supporting the wider digital team; providing training and advice where needed.

Why I Do It

I love digging into the data, finding what isn’t working and then figuring out how to improve the marketing performance of a website. I genuinely enjoy that “aha!” moment when you find the problem and figure out how to fix it. 

And I like that digital marketing is never finished; there’s always something to test, tweak or improve – and I thrive on the challenge!