Chris
Head of Digital-
Superpower
I can spot what motivates people and turn that into messaging and journeys that perform. -
Kryptonite
Far too much tea (no sugar not much milk). Anyone who’s ever worked with me will vouch for the fact that I’m not fully up and running until I’ve had about five cups. It was made worse as I used to combine the tea with chocolate Hobnobs (think Alan Partridge’s Toblerone addiction for context), but thankfully I’ve finally kicked that bad habit!
Head of Digital Chris is heading up our amazingly talented digital marketing team while its manager Jess is on maternity leave. That means leading digital strategy across Cornerstone’s huge variety of clients, drawing on his 20 years of digital marketing experience. Chris describes himself as channel agnostic having worked in pretty much every digital channel at some point in his career.
Why I do it: I love figuring out what makes people tick. I studied archaeology as my undergraduate degree (digging for clues about human behaviour), and then newspaper journalism (asking the right questions and telling stories that matter). Digital marketing is where all of that clicks - if you pardon the pun! It lets me blend empathy and creativity with a properly analytical, test-and-learn mindset - turning insights into ideas, and ideas into results. I also enjoy how fast paced the industry is and keeping up with all the latest trends and changes.