Cornerstone were asked by Greater Manchester Combined Authority (GMCA) to work with them on their new initiative which is to help reduce the use of single-use plastics across the region. The main objective of the campaign is to get businesses to change their buying habits from plastic, to recyclable materials such as paper and card.

The brief was to create a strong visual brand identity which would then be carried across and implemented throughout their marketing materials and website, which would ultimately be the main driving force and facilitator to gaining interest and sign-ups.


For this project, we helped GMCA develop the Plastic Free GM brand visual identity, user-experience (UX) strategy, design and final development on a bespoke WordPress platform in-line with GMCA guidelines, whilst adding a level of individuality to the overall project.

We began by developing a series of four identity options for them which were then whittled down and developed into full campaign creative.

Once the identity had been agreed on, we then developed a bespoke, content-managed website designed to help businesses, organisations and individuals to find out more about how they can change their own activities.

The site educates people on becoming more environmentally aware, about making more sustainable decisions and encourages individuals and businesses to sign up and sign the pledge.


It’s safe to say we are very proud to have been a part in such a worthy initiative. The new website was launched in January 2019 and has already had an overwhelming amount of engagement with nearly 350 businesses having signed their pledge and that number is growing daily. Go to to do your bit for the environment and sign the pledge today!

Cornerstone DM