Ed

Strategic and Operations Director
  • Superpower
    An evil eye for typography detail – sharpened by decades of copy-checking. Extra character spaces, widows, orphans and runts (of the typographical kind) are my pet-hates, and I can often be the cause of much eye-rolling and tutting - particularly when picking up more junior members of the team on their work. But I make no apologies for this. Let’s catch the mistakes before they leave the building as there are fewer things more annoying to a client than having to make basic changes to supposedly copy-checked proofs that have arrived from their agency partner.
  • Kryptonite
    Where do I start? A quiet office. Every agency office needs a little energy and banter as a catalyst for creativity. If it’s too quiet, it gets too noisy in my head! Basic typography and grammar errors (see Superpowers above). You’ll often hear me grinding my teeth during industry conferences/presentations when I see them on screen (or when walking past local shop signs cursed with a misplaced or unnecessary apostrophe). Grrrr!


We’ve never had a Strategic and Operations Director before, so Ed is breaking new ground here at Cornerstone.

A prominent marketer in the consumer healthcare industry, Ed’s joined us after 23 years at healthcare manufacturer Thornton & Ross/STADA UK, where he was Director of OTC (that’s over-the-counter medicines to you and me) and Business Development for the last four-and-a-half years.

We’re founded on a customer-centric ethos, so Ed’s experience of the ‘other side’ is invaluable.

It’s safe to say his vast knowledge, insightful thinking and grasp of witty GIFs for every occasion is making quite an impact!

Why do you do it: I have worked with almost 100 agencies across a range of disciplines during my career on the client-side. Some outstanding, some outstandingly bad (no names unless you buy me a beer!)

Joining Cornerstone gave me the opportunity to cherry-pick the best bits from the good agencies and to make sure we offer our clients the best value possible, with a laser-like focus on delivering results.

I’m a competitive person by nature and have always been driven by working on challenger brands with limited budgets, where you have to squeeze the pips out every last drop of ROI.

It’s really motivating to see the results of your strategic planning come to life in both creative execution and, even more importantly, bottom-line commercial results.