PR & Copywriter

PR & Copywriter

Overview

Cornerstone Design and Marketing is a full-service creative and strategic agency delivering integrated campaigns across PR, branding, digital, advertising and design. We work with a wide mix of B2B and B2C clients, including manufacturing, community leisure, healthcare, pharma and the public sector.

Our PR team works closely with marketing strategists, digital and design colleagues to create campaigns that go beyond earned media alone – combining strong storytelling, messaging, content and media activity to support wider marketing objectives.

This role will play a key part in maintaining and developing PR activity across established B2B and B2C clients, while also supporting new opportunities as the team evolves.

This is a hands-on, mid-level PR and copywriting role suited to someone with previous agency / journalistic / media buying experience who enjoys variety and responsibility. It’s suited to an all-rounder who leads with writing and storytelling. You’ll work across organic PR and paid media, content creation and campaign messaging with opportunities to our growing services such as out-of-home (OOH).

We’re looking for a self-starter who can work strategically and quickly understand different sectors, spot opportunities and produce high-quality work – while still being supported by a collaborative team.

Key Skills

  • Agency experience in PR, communications and content marketing (mid-level, circa 3–5 years)
  • Strong copywriting skills with experience of writing for different audiences and channels
  • Experience working on integrated PR and content campaigns, not just organic PR
  • Experience contributing to or supporting PR strategy development and delivery
  • Understanding of SEO content principles and writing for digital performance
  • Experience using media monitoring tools to track coverage and measure performance
  • Experience contributing to or supporting paid media, advertorials or sponsored content
  • Confident managing multiple clients, projects and deadlines
  • Ability to quickly understand new sectors and client challenges
  • A proactive, self-starting approach with the confidence to take ownership
  • Curious and commercially aware, with a natural interest in how businesses work
  • Strong communicator who builds positive relationships internally and externally
  • Creative and strategic thinker with a strong storytelling instinct
  • Confident dealing with clients and media stakeholders
  • Confident in presenting strategies and pitching to clients
  • Organised, reliable and comfortable working at pace
  • Open to learning and developing new skills as the role evolves
  • Experience working with B2B manufacturing, leisure or community-based organisations
  • Background in journalism or editorial writing
  • Experience / understanding of video storytelling and production
  • Exposure to healthcare, pharma and other highly regulated sectors,
  • Experience with media planning, buying or OOH campaigns
  • Familiarity with, or interest in, using AI tools to support research, insight generation, content development or campaign planning


Key Responsibilities

  • Deliver strategic organic PR, paid media and content activity for a range of B2B and B2C clients.
  • Write strong, engaging copy for press releases and feature articles
  • Write website and SEO-led content
  • Write campaign messaging and positioning
  • Write paid advertorials and sponsored content
  • Write white papers, case studies and brochures
  • Contribute to campaign ideation, helping shape key messages, story angles and creative approaches
  • Support the development and delivery of PR strategies in line with wider marketing objectives
  • Turn client insight into timely, media-relevant commentary
  • Proactively identify media opportunities, trends and timely story ideas relevant to client sectors
  • Pitch stories to journalists and manage ongoing media relationships where appropriate
  • Support media planning and buying activity, including research, title selection, briefing and evaluation
  • Assist with the development of OOH and other paid media activity as the service offering grows
  • Work closely with our digital, strategy and design teams to ensure consistent messaging across all channels
  • Advise on and conduct crisis management where necessary
  • Monitor and report on coverage and campaign performance using media monitoring tools, reporting against agreed KPIs and objectives
  • Use insight and analysis to refine messaging and improve future activity

Salary and Benefits

  • Salary DOE
  • Healthcare insurance
  • Annual bonus
  • Part remote working available (1-3 days remote per week)
  • Regular team social events
  • Generous training and development budgets
  • Real career progression
  • Growing and stable agency
  • Employee of the Quarter scheme