InnoScreen
Tailor your communications with InnoScreen putting the power of information in your hands.
It doesn’t matter what sector you’re in – leisure, retail, health, manufacturing, pharmaceutical or food – excellent communication is paramount when it comes to customer and stakeholder satisfaction.
Whether it’s promoting your offering to customers or keeping internal teams up to speed, it’s vital your messaging is on point and reaching the right audiences at the right time.
So, allow us to introduce you to InnoScreen – a web-based, digital signage solution which allows businesses, brands and organisations to tailor their communications to their target audience via strategically positioned smart TV screens.
From reception and waiting zones to office social spaces, retail areas and restaurant settings, with our digital TV platform you can broadcast your messaging and crucial information to the right people – often a captive audience in areas such as receptions and waiting rooms – at the right time.
Bespoke to your business and branding, InnoScreen literally puts the power of communication in your hands whether you’re looking to boost a promotion, product or service, welcome or entice customers, convey important internal information or even light-hearted team-building messaging.
But that’s not all…
While it gives you extreme flexibility and autonomy over the content, we’re with you every step of the way when it comes to aligning your output with your marketing strategy by assisting with asset creation – be it imagery or video.
And, if you don’t already have on-site smart TV screens, we provide the expertise when it comes to supply, installation and maintenance.
In other words, it’s a complete, smartly wrapped package which can be delivered as part of a one-off project.
Let’s count you down to airtime…
Here’s the science (sort of…)
Don’t worry, InnoScreen isn’t complicated. In the slightest. We’ve done all the hard work for you.
All you need is a smart TV and access to the internet.
You may already have screens in place; if not, where you position them is entirely up to you – we recommend areas of high footfall, receptions, waiting rooms or street-facing window displays.
As an InnoScreen user, you’ll be given a client admin account which will enable you to create and customise your campaigns using uploaded assets: including videos (MP4, Youtube and Vimeo), images and pre-designed and branded slides.
By simply dragging and dropping the assets you want to use, you can generate single or multiple feeds and control the location of those feeds if you have multiple screens.
You can control users, slide duration time, campaign launch dates and times, content, orientation (landscape or portrait) and most importantly, tailor messaging to a specific need, be it planned or reactively at the drop of a hat.
InnoScreen has been developed specifically to simplify the user experience, ensuring campaign creation is straightforward and efficient.
Why go digital?
It’s no secret.
Communications to all audiences need to engage and resonate.
There is a secret to achieving that but we’re happy to share it – make it appealing to the eye in an effective, tried and tested format.
And that, dear reader, is now widely acknowledged as video and imagery.
You could choose to believe that fact is driven by the unrelenting digital age, an increasingly impatient demand for instant, much briefer communications fuelled by the habit of scrolling mobile devices on the move.
And while that does play a part, the truth lies in our pre-programmed auditory and visual sense.
Brains are wired to engage and retain visual messaging over words – reportedly 95% of imagery messaging as opposed to 10% of the written word, on average.
Therefore, movement and sound are proven to be much more effective in conveying efficient messaging and that’s exactly what InnoScreen is designed for.
In addition to the fact retail industry research reports almost 70% of surveyed customers say digital signage would make them more likely to purchase advertised products1, it can increase sales by 29.5% and encourage up to 30% more customer browsing time, it’s certainly a trend businesses can’t afford to ignore.
Time to go live!
Because we have every confidence you’ll never look back after using InnoScreen we’re offering a FREE 30-day account software trial which can be used on any smart TV.
You’ll get the chance to discover just how simple it is to run your own campaigns, upload assets and, essentially, just how effective it is in converting your messaging into your strategic objectives, from sales to new members or a more engaged workforce.
Get in touch to gain your free InnoScreen trial today.
Reference: 1 https://www.shopify.co.uk/retail/digital-signage-is-it-worth-the-investment-and-how-can-retailers-use-it