New business, new recruits and a new digital signage platform

5 minute read

A raft of new business wins and five new recruits continues Cornerstone DM’s impressive growth and development as 2022 gets into full swing.

In fact, we are forecasting a sales growth of 30-40% for this year following our £1.2m turnover in 2021 – the agency’s best-ever performance, despite the economic impact of the Covid pandemic and the resulting national lockdowns.

We’ve started 2022 with a 30% growth in business that includes three new leisure trusts serving Bury, Barrow and Blackpool added to our impressive leisure centre marketing portfolio that already includes Active Tameside, Oldham Community Leisure, Everybody Sport & Recreation, GM Active, Volair and Burnley Leisure and Culture.

Other new clients include automotive storage specialists Linco Automotive, a North West-based SME providing consultancy, design, supply and installation services to prestige car dealerships; and London-based Cheetah Transformation, which works with clients to build, implement and support the adoption of a global workflow management system.

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Exceptional standards and high-quality outputs

MD David Wadsworth, who founded the full-service agency in his parent’s attic in 2007, says: “We’re working with regional, national and international firms across a number of industries. 2022 has been an exceptional year for us so far, and with more new business in the pipeline, we are going from strength to strength.

“We’ve bolstered the team with more resource across several disciplines to maintain our exceptional standards and high-quality outputs.

“Everything we do is based on our founding principles – results, reputation and relationships. Testimony to that is the number of potential new clients coming to us following word-of-mouth recommendations from our existing clients.”

These latest expansions follow a succession of new contracts we won in late 2021 that were already accelerating our recruitment and growth plans.

The new recruits have augmented our account management, digital and web teams, while a new sales manager to maximise the potential of the our signage operation is being sought.

In addition to our team of established professionals, we’ve taken on an apprentice in web development. The 12-month programme – with the possible option to extend to take higher qualifications – includes all the basics of HTML and CSS and further development into database managed websites using PHP.

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Cornerstone Digital Signage Platform

Another new development for us is the launch of the Cornerstone Digital Signage Platform – a web-based, digital signage solution that allows businesses, brands and organisations to tailor their communications to their target audience via strategically positioned digital signage screens and totems.

We’ll be providing clients with total flexibility and autonomy over content, but we’ll align all output with a client’s marketing strategy and assist with asset creation – be it imagery or video to help engage with users, keep brand messaging front of mind and position key product messages throughout their facilities.


David adds: “We’ve developed this innovative, accessible and cost-effective digital signage software after listening to the market and what customers need and want. With so many clients embracing digital technology, and needing to communicate with stakeholders on their premises, we are confident of its effectiveness, and are offering a free, 30-day software trial, which can be used on any smart TV or wifi enabled digital signage solution.”

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