B2B PR agency
PR has a part to play in every walk of life – and business to business, B2B, is no exception.
B2B PR is a specialism which helps businesses and organisations to create and maintain a ‘shining light’ reputation and sell their products and services to other businesses.
As a fully integrated agency, we offer our B2B PR practitioners every service and support they need to manage our business clients’ reputations to make their organisations visible, valued and understood.
Why is B2B PR important?
Whatever you want to say, whoever you want to say it to, PR is a tried and tested way to amplify your messaging and communications.
PR has a part to play in every walk of life – and business to business, B2B, is no exception. Every business strives to be seen as a shining example of its knowledge and expertise, and that comes down to the value of its brand, its reputation as well as stakeholder and audience perception.
We care passionately about how your target audience sees and perceives your business. We’ll go to great lengths to share your mission and vision to influence your audience, and we’ll go to great lengths to protect your business and brand reputation.
B2B PR is a specialism which helps businesses and organisations to create and maintain a ‘shining light’ reputation and sell their products and services to other businesses – not the general public, which is known as B2C.
And as a fully integrated agency, we offer our B2B PR practitioners every service and support they need to manage our business clients’ reputations to make their organisations visible, valued and understood.
How do you measure B2B PR?
As a fully integrated agency, we have a wide spectrum of expertise, and we’ll start with:
- Strategy – Elevating your brand by identifying and setting the goals and objectives you want to reach, from sales and increased revenue to establishing a loyal customer base and attracting new customers.
All new Cornerstone clients go through an in-depth onboarding process that leaves no stone unturned, and from there we’ll create a strategy that involves our vastly experienced PR professionals, who will identify the best channels for your B2B content. This includes a calendar of activity to ensure your strategy is sustained and consistent.
Every good strategy starts with goals. What do you want to achieve, what does success look like, how are you going to measure it? Every element should be tracked and measured and that means defining the goals as precisely, and in as much detail as possible, from the outset.
A multichannel approach is now standard practice. It means promoting content and interacting with audiences on a variety of platforms. Social media, email marketing, owned websites, display ads, video, advertorials, earned media and more are all channels that can, and should, be used in a content strategy.
The trick is working out which channels are most suited to your target audience. A B2B PR content strategy will definitely include LinkedIn, Twitter and, quite often, Facebook, for example.
To help us do that we call on another Cornerstone expertise:
- Digital – Particularly our social media experts, who specialise in crafting bespoke social media strategies that will complement and maximise your unique industry trends and audience profiles. A positive, upbeat, and active social media presence can be a key driving factor behind a successful strategy.
Brainstorming is an important part of developing any strategy, so we’ll take advantage of the knowledge, strengths and expertise of all of our teams to ensure the best focus for your strategy and ensuing campaign, and then sense check it before we begin.
What’s in our B2B PR toolkit?
Our vastly experienced PR team has a combined experience totalling more than 50 years in PR and the media industry. Our expertise includes:
- Digital PR.
- Brand and reputation management.
- Media management.
- Content marketing.
- Strategic writing.
- Earned PR.
- PR planning.
- PR campaigns.
- Influence and change PR.
Ultimately though, whatever we produce for your business has to be impeccable. Great content doesn’t come out of thin air and our PR experts are skilful storytellers who help make our business clients the heroes of their own story.
The tools we can utilise to manage your business B2B PR are extensive and include:
Our knowledgeable specialists can provide digital audits and strategy, digital reporting and analysis, and well as support on search engine optimisation (SEO), pay per click (PPC), conversion rate optimisation (CRO), email marketing and automation and user experience (UX).
Helps you get visitors’ attention with helpful information and provides content to flesh out your social media presence and fuel your SEO efforts, too. For example, a SEO-focused blog written for one of clients in the refrigerated transportation business increased organic traffic by 27 per cent year on year and improved its Google keyword ranking by 180 places in one month.
Our in-house creatives can bring some wow factor to your B2B campaign, thanks to their ability to illustrate brand vision and bring concepts to life.
We issue many of them every week! Well written and hitting the golden rules of being valuable and relevant, they can be very powerful. For example, just one press release we issued on behalf of a leisure trust client reached a total audience of 1.25m when it was published on a regional news website. This earned media aspect of PR is highly sought after and reaps rich audience reach and economic rewards.
Understanding how the media works, what editors and journalists look for, how to implement a media strategy, where to look for the most appropriate outlets and platforms is not a skillset that is developed quickly. For example, our relationship with a B2B editor resulted in front cover presence and substantial coverage in a regional business magazine for one of our manufacturing industry clients. It all came about when we spotted that a project we were working on with them exactly fitted the magazine’s brief.
Press interviews and events
Our PR team has worked on everything from college open days to live TV events.
Our social media experts specialise in crafting bespoke social media strategies that will complement and maximise your unique industry trends and audience profiles. A positive, upbeat, and active social media presence can be a key driving factor behind a successful strategy and campaign.
The MD of one of our manufacturing clients is a regular contributor to the two magazines providing in-depth coverage of that particular sector, thanks to the close working relationship developed by our PR team.
A white paper we wrote and designed for a digital technology client was viewed 537 times in just six months and is being linked to by the Open University.
Get in touch
Throughout 2021 we took a SEO content focussed approach for a workplace clothing client, creating blog pieces and enhancing meta titles and descriptions to increase value. As a result, we increased organic traffic by 27%, yielding a 21% increase in transactions which to translated to over £100k in revenue.
If you’d like your business to benefit from our B2B PR expertise enhanced by our fully integrated capabilities get in touch with us here.