February 21, 2020
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Wild in Art produces public art events across the UK and globally. It focuses on creating popular art events that reach new audiences, raise charitable funds or and offer alternatives to the traditional ‘elite’ art gallery experience.
We were asked to develop a bespoke, content-managed website to promote the Bee in the City public art trail and events in Greater Manchester.
The aim was to showcase creativity, education, civic pride and landmarks to residents and visitors to boost engagement, community cohesion, business and tourism.
Our Bee in the City website proposal placed user-experience (UX) to the fore with easy navigation and clear calls-to-action.
The design would reflect a broad range of users including schools, businesses, sponsors, parents and children. It would display information about sculptures, sponsors, artists, events, news and contacts.
We recommended a bespoke handcrafted WordPress website which utilises high levels of customisation. This enhances the website’s functionality whilst make using user-experience clean, simple and enjoyable for both the website visitor and administrator.
Our Bee in the City website offered great user-experience across all devices. It was mobile-optimised and utilises Google API integrations and social media integrations. We also integrated HTML5 and CSS techniques that make for a fun and polished experience, in keeping with events and the organisers.
The new website was launched on our dedicated web server, which is built for speed and high traffic volumes. Website traffic was boosted by social media, PR and other marketing techniques, gaining coverage on TV, newspapers and digital media platforms.
Bee in the City was a huge success. The sculpture trail and events attracted thousands of people, young and old, locals and visitors, assisted by the website and publicity campaign.
Many large bee sculptures were sold at an auction in October 2018 with proceeds going to charity. Other sculptures were returned to community groups or schools.